Marketing professionals and casual event organizers alike know that selecting promotional giveaway items is a deceptively difficult task. The possibilities include a seemingly endless array of pens, notepads, water bottles, tote bags, and more. So, with the whole of the internet at your fingertips, where should you start? Read on to learn some common promotional […]
The Basics When it comes to branding, It is essential to find a balance between consistency and flexibility. This may sound obvious — of course a brand must establish a recognizable look in order to establish itself among the competition. However, seeking a too-consistent approach to branding and marketing can result in a feeling of […]
