Why would you pay for custom packaging when the customer will just throw the package away? Because first impressions are lasting impressions. And you want to elicit a positive feeling the first time they open their package and every time afterward.
All marketers would agree that digital technology has brought about a sea change in the world of marketing. The basic model has gone from almost exclusively “push” messages to more of a “pull” approach that combines traditional channels, such as advertising and direct mail, with strategies like search engine optimization, social media marketing, mobile and email marketing.