All marketers would agree that digital technology has brought about a sea change in the world of marketing. The basic model has gone from almost exclusively “push” messages to more of a “pull” approach that combines traditional channels, such as advertising and direct mail, with strategies like search engine optimization, social media marketing, mobile and email marketing.
It’s a fact: people love stuff. Stroll through a trade show sometime and see how much buzz a really cool giveaway creates. Next time you’re at a conference, notice how eagerly attendees (yourself included) rummage through their “swag bags” to see what goodies the sponsors have provided.