Variable Data Printing

It's all about the data

Variable data printing enables the mass customization of documents via digital print. It isn't so much about technology as it is the results — specifically measuring and improving results.

The true value of variable data marketing is the ability to send increasingly relevant messages over time based on what your data tells you about your customer or prospect.


Choose from a variety of tracking techniques like individual response codes, customized coupons, QR and UPC codes and personalized URLs.


Instantly compare response rates to multiple offers by testing individual response, different price points and messaging in the same print run.


Utilize one of the most exciting opportunities in variable data marketing — incorporate personalized URLs into your campaigns. PURLS provide unique response mechanisms as well the ability to cleanse data and gather information.


  • Test designs and concepts
  • Target individuals and small groups
  • Tailor offers
  • Automate sales processes
  • Create foreign language versions
  • Vary content based on geographic region or sales territory
  • Personalize pieces for extra attention